In this guide I will walk you through the exact process of setting up the Amazon to Facebook custom audience integration with AMZPromoter.
This feature enables you to communicate with your Amazon buyers outside of their platform by pushing them to a Facebook custom audience list.
Once you have created the integration every 4 hours we generate a SellerCentral report of all orders that have taken place and then push the customer's details (Name & Address) to a Facebook custom audience which Facebook then match to a Facebook account. Not all customers will be matched, but a majority will be.
From here you can then communicate directly to this group via Facebook ads. This is very effective for following up for reviews, cross-promoting your other products, launching new products or reminding your customer to purchase from you again.
The setup is located in the Super Tools section of the app. Before you start, make sure to have setup an MWS integration with AMZPromoter.
Click 'Create New Audience' to initiate the setup.